Every company, whether they do business online or through a brick-and-mortar store, must have a website. Getting online is fairly easy. Anyone can purchase a domain and set up a simple site. SEO in San Diego However, to get the visibility necessary to maximize the website’s potential, a business owner must either spend a lot

Google uses a variety of criteria to determine how to rank the websites it indexes. Business owners and their marketing companies work hard to increase their rankings and, therefore, increase their exposure to potential clients. Most companies are aware of the importance of keywords and even having engaging content on their websites. However, when it

Search engine optimization should begin with and regularly updated using an SEO site audit. An audit is a means of reviewing and evaluating a website’s strengths and weaknesses in terms of SEO, and it can be used to guide the SEO process. While inbound links from other websites are a big factor in search engine

Search engine optimization, or SEO, is a set of strategies designed to improve a web page’s ranking in search engine results, thus driving more organic traffic to that page. Organic traffic contrasts with the views that come via paid ads. While SEO is a process that can take time, paid ads yield instant results. How