Penguin recovery, de-indexing recovery & more

SEO for the fitness space


Marketing Project

When we took control of in March of 2015 it had many serious issues. With some key SEO strategies were able to pump life back into the once well known health and fitness blog.

  • Client

    Gym Junkies LLC


    Website Promotion


  • SKILL(S)

    On-Page SEO , Off-Page SEO , & Technical SEO


Gymjunkies was nearly destroyed by the changes Google implemented with Penguin & Panda penalties. While the blog suffered from offsite penalties it also had onsite issues, leading to part of the website being de-indexed.   This is made it an extremely tough and tedious task to bring the website back to life but Moncada Marketing was up for the challenge.

Strategy Applied

The first task at hand was identifying low-quality and “spammy” backlinks. This was done through multiple platforms including google webmasters(now google console). We also identified exact matched and keyword stuffed anchors that were used. All the links were then aggregated into one spreadsheet where we manually asked to be removed from a website if it was deemed spammy or low-quality. After this process, we submitted the rest via webmasters through their disavow tool. Eventually, this penalty was lifted and the site took life once more.

Results Gained

  • Google Penguin Penalty was lifted
  • 10X search traffic was obtained
  • Over a %600 in ranking keywords
  • Traffic was valued at 10X higher
  • Gymjunkies is now known as one of the best health & fitness blogs